Instagram Shop Live Commercial/Promotional

Instagram Business (Meta) commercial shoot to promote Instagram’s live shopping features to small/medium businesses.

3 different live shoots, which can be watched here: Day 1 (Chefanie), Day 2 (Little Words Project), Day 3 (Hana Hana Beauty)

Designed and drafted multiple versions of the set to give the client options. Took notes from the client and made adjustments, providing mockups at each step of the process. Oversaw the set build and scenic work; chose props and set dec to achieve a final look in line with Instagram’s brand image.

Company: Digital 99 // Producer: Ana Fangayen

Art Director: Lola Verhulst // Art PA: Lucy Massam